All aboard the party bus, dubbed affectionately as Adibus! Look out for the blue and white emblazoned VW classic which will be touring major music events, night clubs, street-inspired events and other surprise pop-up parties. Let’s hit the road. Length: 02:57
adidas South Africa has launched it’s new Originals campaign entitled All Originals Get On The Bus. The originals store in Melrose Arch, Johannesburg was the port of call for the send off of the party bus and the campaign in earnest. Keeping with the aesthetics associated with the trefoil logo which was created in 1972, the bus was consciously chosen to be a classic in it’s own right; a VW seventies bus completely restored to it’s original glory, now an icon of adidas Originals.
Including collections from the likes of David Beckham and Jeremy Scott, the bus will showcase exclusive adidas Originals ranges, with the latest collections being presented on-screen. Another screen will allow people to instantly join the adidas 3 Stripes program and get exclusive VIP adidas treatment.
A busy schedule lies ahead for the adibus, so be sure to follow it on Twitter @adidasZA to run into it at the various events it will travel to. You can even have your photo taken on the bus and find it on the adidas Originals Facebook page. Join 10 million fans worldwide and hit the road with adidas Originals and the adibus.
