EVENTS

German multinational company Puma was founded by Rudolf Dassler in 1924 and registered in 1948. Since then the brand has become an established name in sportswear and lifestyle clothing. Hosting a massive party in Cape Town in October the year, Puma launched the Rudolf Dassler Brand, a new label in their collection. Although it is a heritage style, Puma plans to give it a firm twist of modernism to reinforce the brand’s strong ties to music. To find out more about Puma and their involvement in SA music, hit play.