FASHION

Recently the London-based, Japanese and Scandinavian-influenced brand Inoue jetted in to Cape Town to shoot a fine art-meets-fashion story for their Autumn/Winter 2009 collection. From the streets of Gugs to the golden sands of Clifton, the story journeys between the disparate elements of South African culture. Instead of selecting models from glossy catalogues, the brothers collaborated with Afrochique sensation Gazelle on the project, using The Season Marimba Star players as their models and frontman Xander Ferreira as their photographer. Watch the video right here to see what went on behind the scenes and then, to read more about the brothers on one small seed network, click here.